And thanks for dropping by.
My name’s Layton and I’m a self-taught digital designer living in San Francisco with my super cool wife and daughter. I lean towards the Product Designer role most of the time, but it would also be fair if you referred to me as a design generalist.
Depending on the day (or moment in the day) you may find me diagraming a user flow, working on an interactive prototype, writing marketing copy, researching new trends, creating iconography, QA testing a new build, crafting the visual design for a mobile app, producing a promotional video, documenting user requirements, tweaking some keyframes for a micro animation, facilitating developer-designer conversations, creating a graphic for team swag...or some other task that falls along the pixelated spectrum of digital product and marketing design.
That may seem like a mess of responsibilities, but I’ve learned to enjoy maintaining (and growing) a broad understanding across the different design fields. And when it comes to product design specifically, this multidisciplinary approach gets pretty close to becoming a definition for the role.
My experience has also led me to be comfortable working within a range of creative process constraints -- from having plenty of lead time and resources -- to “make this pretty by tomorrow.” Every product or project is different, just like every stakeholder or customer is different, and I’ve worked to become flexible to these ends.
Drop me an email at firstname.lastname@example.org if you want to chat about any of my work or have any other questions.